Privacy Policy

Last updated: February 10, 2026

Introduction

Welcome to AutoAlt ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Shopify application and services.

By using AutoAlt, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

Information We Collect

Information You Provide

  • Account information (name, email address, Shopify store URL)
  • Billing information (processed securely through Shopify)
  • Product images submitted for alt text generation
  • Communication preferences and support requests

Information Automatically Collected

  • Usage data (features used, processing times, error logs)
  • Device information (browser type, operating system, IP address)
  • Shopify store data (product catalog, image metadata as necessary for app functionality)
  • Cookies and similar tracking technologies

How We Use Your Information

We use the information we collect for the following purposes:

  • To provide and maintain our AI-powered alt text generation services
  • To process your product images and generate descriptive, SEO-optimized alt text
  • To sync generated alt text with your Shopify store
  • To communicate with you about your account and provide customer support
  • To improve our AI models and service quality
  • To detect, prevent, and address technical issues and fraudulent activity
  • To send you updates, security alerts, and administrative messages
  • To comply with legal obligations and enforce our Terms of Service

AI Processing and Data

When you use AutoAlt's AI services:

  • Your product images are analyzed by AI vision models to generate accurate alt text descriptions
  • Images are processed in real-time and are not permanently stored after alt text generation
  • We do not use your specific product images to train AI models
  • All processing is performed on secure servers with enterprise-grade encryption

You retain all intellectual property rights to your original images and the generated alt text descriptions.

Data Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

  • Service Providers: With third-party vendors who perform services on our behalf (cloud hosting, payment processing, AI model providers)
  • Shopify: With Shopify as necessary to provide app functionality within their platform
  • Legal Requirements: When required by law or to protect our rights and safety
  • Business Transfers: In connection with a merger, sale, or acquisition of our business

Data Security

We implement industry-standard security measures to protect your information:

  • Encryption of data in transit and at rest using TLS/SSL protocols
  • Secure cloud infrastructure with regular security audits
  • Access controls and authentication mechanisms
  • Regular security updates and vulnerability assessments
  • Employee training on data protection and privacy best practices

Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations. Product images are processed in real-time and not stored beyond the generation session. Generated alt text is stored in your Shopify store. Account information is retained until you close your account or request deletion.

Your Rights and Choices

Depending on your location, you may have the following rights:

  • Access: Request access to the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Data Portability: Request a copy of your data in a machine-readable format
  • Opt-Out: Unsubscribe from marketing communications
  • Withdraw Consent: Withdraw consent for data processing where applicable

To exercise these rights, please contact us at contact@beamlabs.app.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and analyze usage patterns. You can control cookies through your browser settings, but disabling cookies may limit some functionality.

Types of cookies we use: essential cookies for app functionality, analytics cookies to understand usage, and preference cookies to remember your settings.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable laws.

Children's Privacy

AutoAlt is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Your continued use of AutoAlt after changes are posted constitutes acceptance of the updated policy.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: